New Names: Ahead of the Israeli general election, a slew of new names have announced their intention to run for political office.
- The latest name – and most senior new recruit so far – is Yoram Cohen, the former head of the Shin Bet, who yesterday announced that he is joining Yashar led by former IDF Chief of Staff Gadi Eisenkot.
- A week ago Eisenkot announced that Shaul Meridor will be joining his party. Meridor was the former director of the Budget Department in the Finance Ministry. If elected, he would be Israel’s first third-generation politician. His father Dan, was the cabinet secretary in Begin’s government and went onto serve as a minister for both justice and finance with Likud under Netanyahu, before forming the Centre Party. He continued to serve in a series of senior positions including minister of intelligence and deputy prime minister. Shaul’s grandfather Eliyahu was a commander in the Irgun and a Knesset member for the Herut faction (precursor to the Likud).
- Inbar Yehezkeli has also joined Eisenkot’s list. She is former senior official from the Welfare Ministry. She has also led several civil society organisations focusing on protecting women and was also a senior social policy adviser to then-finance minister Moshe Kahlon.
- Even before the merger with Yair Lapid to create the Together Party, Naftali Bennett recruited senior female officials. The first of whom, Keren Terner, held a senior role in the Transport Ministry and is a former director-general of the Finance Ministry.
- Another one, recruited by Bennett is former director-general of the Communications Ministry Liran Avisar Ben Horin.
- In an effort to appeal to younger voters and reservists, Bennett also included Yonatan Shalev on his list. Shalev is a 23-year-old military reservist and founder of the “Shoulder to Shoulder” movement, a grassroots initiative advocating military service for all, particularly the conscription of the ultra-Orthodox.
- Avigdor Liberman’s party Yisrael Beiteinu has also recruited some new blood including Sharon Sharabi, the brother of hostage survivor Eli Sharabi and murdered hostage Yossi Sharabi.
- Also joining Liberman is Israel Ben-Shitrit, an IDF reservist who served as a deputy company commander and was seriously wounded in battle in Gaza in early 2024. He is a 40-year-old father of five from the southern town of Yeruham.
Context: It is quite unusual to have so many political announcements before the election date has even been set, although everyone understands the election must be held by the end of October.
- All the attention around new recruits has so far been focused on the opposition parties that are jockeying and competing against the current government. They all intend to cooperate after the election with the shared aim of defeating Netanyahu and forming the next government.
- According to recent polling, the Bennett – Lapid merger has not seem any dramatic change in voting patterns. They were hoping the move would increase their share of the vote and cement the pair as the leaders of the anti-Netanyahu bloc, but their differences appear to have put off some supporters that either perceive Bennett as too right-wing or Lapid as too left.
- There remains the possibility of further mergers with both Bennett and Lapid appealing to Eisenkot to join them too. Eisenkot’s support currently appears to be growing, but it is not impossible that based on internal polling he may eventually join them too. Alternatively, Liberman is also courting Eisenkot and is open to a potential merger.
- Benny Gantz’s Blue and White party has disintegrated in the polls and several of his current members of Knesset are also looking to join one of the other parties. In the latest blow, his founding partner Chili Troper announced that he was leaving the ticket. He could eventually join either Bennett or Eisenkot.
- Writing in Maariv this morning, Ben Caspit described Yoram Cohen as the “hottest item on the political shelf.” He goes on to describe the similarities between Cohen and Eisenkot. “Both are sons of Mizrahi families: Eisenkot’s parents immigrated to Israel from Morocco; Cohen’s parents immigrated to Israel from Afghanistan, which is why he was nicknamed the “Afghan” throughout his 35-year career in the Shin Bet. Both firmly believe in the motto, “Don’t whine, excel.” Both grew up in the periphery and ostensibly didn’t stand a chance of succeeding. Both succeeded in reaching the top of the Israeli defence pyramid. Both are modest, country-first patriots. Both were raised in religious households. Eisenkot, as an adult, is not religious; Cohen is—the best of the national-religious community.”
- There is also speculation over who will join the Likud. Among the rumours, Yossi Cohen, the former head of Mossad, would be the biggest ‘star’. There have also been suggestions that Netanyahu will recruit family members of victims of October 7, that would help him deal with criticism over the government’s failure. The Likud is one of the only remaining parties with internal democratic mechanisms that sees party members vote for the list. However, it has also been customary to give the party leader discretion to reserve some slots to place his candidates on the list. This may be the case again this time, though there are also calls to cancel the internal primaries with the fear that it will further unsettle the party and lead to more rifts and factions.
- In the background there are rumours of another new party – “Likud 2.0” that would be led by current or former Likud ministers such as Gilad Erdan (former Israeli ambassador to the UN), Yuli Edelstein (former speaker of the Knesset) and Moshe Kahlon (former Finance Minister).
Looking ahead: The election date has not yet been set, but must be held by October 27, the latest and declared three months in advance.
- One theory suggests Netanyahu may go a week early and settle for October 20, which would avoid association with the number seven [i.e. the disaster of October 7].
- His ultra-Orthodox partners are keen for a date in early September. This is seen as their optimal time, as it falls in the lead up to the Jewish High Holidays and numerous opportunities to reach their target audience to shore up their support.
- Another theory suggests Netanyahu would prefer a date that he can best present diplomatic and security achievements. This could be earlier or later, depending if for example he can sell a deal with Iran as a political win.


